Flash Presentation: Ultimate Competition Killer

If you have finally stepped forward to make a bold move by advertising and marketing your business using unorthodox and unconventional ways then probably you think quite a bit about your business. It is always wiser to learn cheaper and out of the box methods of presenting business to the customers to lure more of them and prospective clients.

Though it is not always necessary that a maverick idea of marketing and promotion will work but considering the contemporary trends in mind Flash Presentation, these days is in vogue to spread the word most effectively.

Flash Presentations these days are in demand as they instantly strike the chord with the customers and visitors; it gives the power in the hand of the customers to visualize the business as these presentations are studded with stunning visuals, animation effects, sounds and videos.

Many businesses and organizations these days use Flash Presentations to present their ideas as most web development companies design presentations around a story to enable the message to reach their clients with more intensity and force. It is like captivating your audience and clients.

Apart from presentations, many web development companies these days design all kinds of stuff like flash banners, flash intro, mailers and etc. To illustrate an example; videos, visuals and audios are widely used in classrooms to teach effectively and convey the lessons with high degree of precision.

Corporate houses and big organizations have also understood the importance of flash presentations and they are leveraging the services of web design agencies to prepare product guides and interactive training modules for their employees to process effective communication across different verticals.

Some web companies offer services like flash CD presentations, sales presentation, animated presentation and learning modules as well. Professional web design agencies optimize their presentations for web and CD- ROM.

Market is full of companies offering their services but an experienced and professional flash presentation company can make a vital difference to the overall chances of any firm. Any leading company chooses the videos and images with precision and thus their work reflects the quality and commitment they keep towards their work.

Also any leading company initially makes itself aware of the business and its values before it prepares the presentation so that they are able to provide world class services. Web agencies can also integrate presentations with internet and other web resources so that the firm for which they are doing it gets more exposure and ultimately clients.

If you are looking for extra sales and plenty of clients go for Flash Presentations as they are ultimate key to the success of your venture.

We Are All TV Presenters

At a recent TV Presenting Course that we ran in Dublin, Ireland, it became very clear to me why most ‘presentation skills’ type courses fall short of achieving the results they should be getting – those results being a more confident, persuasive and eloquent speaker. In fact most of them miss the point completely! They fail to acknowledge the most important area of presenting – the voice.

A Speaker needs a voice! The spoken words must be the result of the 3 ‘P’s – Planning, Preparation & Performing (or Putting into Practise, if the word ‘performing’ frightens you!) Each have equal importance, and with a bit of persistence you will be amazed at how little time is required when you give each section it’s own value.

You see, an audience is not concerned with the Planning and Preparation, they only see and hear the Performance. The small window of opportunity that exists for you to speak, is what will motivate, inspire or persuade the listener to trust and believe in you. In a television programme the Presenter is the link between the ‘energy’ of the programme and the audience. Our screens are littered with examples of nonsense television with good Presenters and great subject matter with poor Presenters. Rarely do we see the best of content combined with the best Presenter performance, and when we do we over-ride all logic, cynicism and doubt and allow ourselves to be wholeheartedly taken into the speaker’s (or programme’s) world.

I have seen large, medium and small corporations spend fortunes on brochures, board rooms, PR – in fact all the things that make up the ‘corporate image’, and then fall flat on their faces when the ‘corporate voice’ – the voice that the customer hears – does not deliver the professionalism of the product, ethos or track record of the organisation. It amazes me how little vocal training many sales teams are given to help them maximise the small window of opportunity they have when in front of customers. The way I see it is: no sales = no business. Why take the risk of not ensuring your sales teams’ voices are the very best they can be?

So when I read or hear about courses that do not include at least a third of voice work delivered by voice specialists in their ‘presentation skills’ training, I realise that these people have no idea about courses they run, and have no idea how much value customers, clients and colleagues give to the vocal sound when making decisions. Call these courses ‘effective use of PowerPoint’, ‘content structures that help people understand’, ‘relax and de-stress’ or ‘how to sharpen your pencil’ – whatever – but do not call them ‘Presentation Skills’ if no serious time is given to the mechanics, physiology, psychology and delivery practises of the voice and vocal impact. This is like calling a course ‘Formula 1 Motor Racing Skills’, showing people maps of some race tracks, explaining the importance of driver focus, demonstrating how to change the engine oil and then, bizarrely, not giving them a F1 car with a skilled Instructor to guide them through their newly acquired skills!

(By the way Videoing participants and gratuitously pointing out the blatantly obvious doesn’t count! We are more interested in the cause, not the symptoms and we purposely ban video cameras from the first few days of our trainings. This ensures we guarantee long lasting change where the person no longer displays vocal and physical ‘oddities’. When our participants understand and are comfortable with their natural delivery styles and they can successfully combine this with their expert information, only then do we bring out the cameras as a means to achieve maximum effectiveness of the desired message.)

We all know the philosophical question – “If a tree falls in the forest and no one is around tohear it, does it make a sound?” It demonstrates the dictum of ‘Esse est percipi – ‘ Tobe is to be perceived. This can be very easily  transferred to a sales, motivation, education or coaching environment. How often has a presentation ‘fallen in the forest’, and no one has heard it, acts on it, or even cares about it?!

In our ‘Secrets of Confident & Effective Speakers’ courses we continuously make the point that a listener doesn’t really care about the Presenters ‘stuff’ (their slides, sore throats, traffic jams, faulty projector, deadlines). An audience cares about what the Presenter says, how they say it, and most importantly how this makes the audience feel. This is what convinces them to believe, to follow, to buy!

So the next time you watch a TV programme, and you see a TV Presenter, realise that this 30 / 60 minute slot is the section on which you will judge the show, and not on the unseen weeks planning and preparation that has preceded the performance. To be at your best you must give equal time to rehearsing (or putting into practise) the skills of delivery. Only this gives you the best possible chance to do maximum justice to your integrity, ethos or product. This brings you and your message into the listeners present, and activates their response receptors. Planning, Preparation AND Performing. Does Your Performing do justice to your Planning and Preparation? Whether we like it or not, we are all TV Presenters!

Business Presentations – How to Sell From the Platform

Business presentations are essentially about selling. Selling ideas: maybe you get people to change their behaviour, or give you an investment, or reverse a policy. Either way; getting an audience of business executives to buy requires a clear argument, and that requires a clear structure. Read on to get the formula.

Selling ideas in a presentation setting is much like selling face to face, your audience goes through a process of being dissatisfied, they recognise the benefits of change, and then you point them in the direction of a solution.

Taking clients through this sequence requires a highly structured process. One that is not well understood by many business presenters, though those that do understand and use it, sell more, quicker, and with less stress.

The process of selling complex ideas via a presentation is a three step system. In step one, the presenter should spend time developing the problem, in step two the solution is explained, and finally step three involves making specific recommendations and a call to action. Here’s what each step looks like in more detail.

    1. Develop the problem. This stage is essential because you first have to make sure that the audience understands why they need help. Isn’t it the case that if you offered cough medicine to someone who was well, they’d be likely to refuse it? But point out that they look a bit feverish and you may have a buyer. That’s exactly what you are doing in this stage; metaphorically pointing out that your audience might be ill. How you do it is to use case studies, examples and data to get agreement, both on the types and size of problems in your chosen topic.
    2. Show the direction of the solution. Note I have said direction of the solution, you don’t want to give away all the answers so that they can take your advice without paying for it. So your solution should provide value, but have a few critical implementation steps missing. Also it’s important to explain the benefits. Make sure the audience knows what they will gain by using your solution.
    3. Provide a call to action. Make sure you audience knows what to do next. Is it to go to your website? Then don’t leave it to chance, have your URL printed on paper and handed to the audience as they leave the room.

Additionally following this flow will make your presentation easier to build. Simply take the first heading, let’s call it “industry problems”, and write out 2-3 key points, then do the same for the other two sections. Finally under each point provide evidence to back up your argument.

Selling doesn’t need to be tough, like everything in life you just need the paint by numbers formula. So now you have it what are you waiting for, get going!