How SMS API Integration Can Improve Your Business Communications

Communication is the key, be it maintaining a personal connection or growing business relationships. Maintaining seamless communication with customers has become even more important today as the competition is at an all-time high. Therefore, having an SMS API has become more of a necessity. An SMS API allows businesses to integrate SMS gateway into existing business software. With quick messages, you can update the customers in real-time which is important for targeting marketing. There are several other advantages of SMS API Integration that can help you improve your business communications.

1. Higher Visibility and Tracking
An SMS API can considerably enhance visibility in your communication efforts. It does so by facilitating message tracking through real-time delivery receipts. Through on-spot delivery receipts, you can fix any anomaly in case of non-delivery.

It also has a tagging feature that informs your application of a suitable outbound message that befits any given response. This is especially important for transactional messaging applications where you have to streamline ongoing communication response times.

2. Better Efficiency In Operations
SMS APIs enable great efficiency by reducing the need for manual intervention. With the help of SMS API, you can automate text messaging that ensures your communication rolls out as planned. For commercial purposes where you have to send similar messages regularly, an SMS API could be a lifesaver.

It saves you from the monotonous job of mechanically sending these messages to hundreds, sometimes thousands, of recipients. For more time-sensitive messages, you can also schedule the message so that the customers receive the messages at a strategic time that invokes action in them.

3. Fast and Secure Delivery
SMS API ensures a quick and safe distribution of text messages to a large number of people. As the SMS API provides direct access to the SMS gateway, you can get the advantage of direct access to enhanced speed and security.

A good SMS API provider, such as mTalkz in India, allows you to have a very secure and reliable connection between your system and the service provider. It does so by ensuring that your messages are sent over a secured internet connection.

4. Better Focus on Other Tasks
One of the most important yet the least talked about advantages of SMS API is that it saves a lot of time and energy. When the marketing department is relieved of the monotonous task of sending bulk messages daily, they are in a better position to devise new and more effective marketing strategies.

The time and energy saved from messaging can be invested in other important marketing activities. In addition to that, automation of SMS reduces the chance of error which could prove to be very detrimental for the goodwill of the organization.

5. Integration with Business System
The SMS API works across your business applications and platforms. It integrates the business functions by enabling you to manage your messages from a single interface. This unified experience provides a more integrated and cohesive communication that eliminates the chances of error or miscommunication.

This ease of integration is very fruitful for ensuring seamless communication with the customers. This is because the single interface of an Bulk SMS API is very user-centric. It puts everything in one place so that you can easily access all the important information without going back and forth on different apps. It also gives you a clear picture of the impact that your communication strategies are leaving on the business’s goodwill and profits.

Hence, we see that although new communication technologies are emerging every year, SMS still enjoys the reputation of being the most easily accessible channel to connect with present and potential customers. Therefore, as a business owner, you should prudently invest in a competent SMS API service provided by a renowned mobility service provider.

Business Presentations – How to Sell From the Platform

Business presentations are essentially about selling. Selling ideas: maybe you get people to change their behaviour, or give you an investment, or reverse a policy. Either way; getting an audience of business executives to buy requires a clear argument, and that requires a clear structure. Read on to get the formula.

Selling ideas in a presentation setting is much like selling face to face, your audience goes through a process of being dissatisfied, they recognise the benefits of change, and then you point them in the direction of a solution.

Taking clients through this sequence requires a highly structured process. One that is not well understood by many business presenters, though those that do understand and use it, sell more, quicker, and with less stress.

The process of selling complex ideas via a presentation is a three step system. In step one, the presenter should spend time developing the problem, in step two the solution is explained, and finally step three involves making specific recommendations and a call to action. Here’s what each step looks like in more detail.

    1. Develop the problem. This stage is essential because you first have to make sure that the audience understands why they need help. Isn’t it the case that if you offered cough medicine to someone who was well, they’d be likely to refuse it? But point out that they look a bit feverish and you may have a buyer. That’s exactly what you are doing in this stage; metaphorically pointing out that your audience might be ill. How you do it is to use case studies, examples and data to get agreement, both on the types and size of problems in your chosen topic.
    2. Show the direction of the solution. Note I have said direction of the solution, you don’t want to give away all the answers so that they can take your advice without paying for it. So your solution should provide value, but have a few critical implementation steps missing. Also it’s important to explain the benefits. Make sure the audience knows what they will gain by using your solution.
    3. Provide a call to action. Make sure you audience knows what to do next. Is it to go to your website? Then don’t leave it to chance, have your URL printed on paper and handed to the audience as they leave the room.

Additionally following this flow will make your presentation easier to build. Simply take the first heading, let’s call it “industry problems”, and write out 2-3 key points, then do the same for the other two sections. Finally under each point provide evidence to back up your argument.

Selling doesn’t need to be tough, like everything in life you just need the paint by numbers formula. So now you have it what are you waiting for, get going!

To Negotiate Successfully, Whose Ethical Compass Do You Follow?

When you negotiate, do you have problems with your ethical compass? Do you assess those with whom you negotiate to determine the direction in which their ethical compass points?

During negotiations, people get ‘caught up in the moment’. As a result, sometimes they say and/or do ‘things’ that are misleading, misaligned with their core values, and even downright fraudulent. Nevertheless, one’s ethical compass is a matter of perception.

Consider the following situations and in your own mind assess who’s right from an ethical point of view.

· As the result of a new state law (SB 1070 in a state in the U.S.), the local police have the right to stop anyone that does not ‘look’ a certain way. Some people are cheering, because they’ll get relief from local crimes that have occurred. Other people think the law will serve as a tool used to stop and possibly harass people that ‘look’ a certain way. Are there ethical misalignments at work in this situation, or a genuine concern for the public’s safety?

· You’re stuck in a plane, on the tarmac for hours. Airline authorities indicate they don’t want to let passengers deplane, because ‘conditions’ could change at a moment’s notice and they need to be in a position to ‘take off’ sooner versus later. Are they lying, or are they trying to avoid the hassle of going through the rigors of deplaning passengers?

· Your stockbroker suggests you buy a financial product, while telling others they should sell the same financial product. Some say financial reform is the answer. Others say, financial reform will be too restrictive. Is greed the factor that’s causing the ethical compass to be ‘off centered’ in this situation, or is it self-preservation. To what degree is the stockbroker’s ethical compass askew?

In the above situations, who is ethically right and what’s the ‘real’ source of motivation? Are the people advantaged in these situations duplicitous in their lack of ethics? Are they simply viewing situations from the perspective that the solution will solve a problem? It really depends upon the perspective from which you view each situation and the goals participants are striving to accomplish. In reality, people on either side of the continuum could be manipulating their ethical compasses for their financial and/or self-satisfying betterment.

In this negotiation tip, I’m not passing judgment on any negotiator, nor the practices he uses. To each I say, to thyself be true. Let your conscious be your guide.

When negotiating, determine ahead of time what you’re willing to do to obtain what you’re seeking. Assess the other negotiator’s capacity to ‘bend’ the truth in his efforts to get what he wants. In the balance will lie to what extent you and the other negotiator are willing to go to achieve the outcome being sought. To the degree that your assessment is accurate, you’ll have more control of the negotiation, from which you should be able to craft a more beneficial outcome… and everything will be right with the world.

The Negotiation Tips Are…

· When you negotiate, if you find yourself in a state of ‘wicked wittiness (lying)’, consider the consequences of your actions. You don’t want to win a battle, at the expense of losing the war.

· Where possible, never knowingly pressure the other negotiator into a position whereby he has to lie to sustain or embellish his point. Be cognizant of his body language to gain insight into his source of motivation.

· Seek to understand what may motivate someone to lie. In so doing, you can guard against that source and use it to your advantage if the situation is warranted.