Business Presentations – How to Sell From the Platform

Business presentations are essentially about selling. Selling ideas: maybe you get people to change their behaviour, or give you an investment, or reverse a policy. Either way; getting an audience of business executives to buy requires a clear argument, and that requires a clear structure. Read on to get the formula.

Selling ideas in a presentation setting is much like selling face to face, your audience goes through a process of being dissatisfied, they recognise the benefits of change, and then you point them in the direction of a solution.

Taking clients through this sequence requires a highly structured process. One that is not well understood by many business presenters, though those that do understand and use it, sell more, quicker, and with less stress.

The process of selling complex ideas via a presentation is a three step system. In step one, the presenter should spend time developing the problem, in step two the solution is explained, and finally step three involves making specific recommendations and a call to action. Here’s what each step looks like in more detail.

    1. Develop the problem. This stage is essential because you first have to make sure that the audience understands why they need help. Isn’t it the case that if you offered cough medicine to someone who was well, they’d be likely to refuse it? But point out that they look a bit feverish and you may have a buyer. That’s exactly what you are doing in this stage; metaphorically pointing out that your audience might be ill. How you do it is to use case studies, examples and data to get agreement, both on the types and size of problems in your chosen topic.
    2. Show the direction of the solution. Note I have said direction of the solution, you don’t want to give away all the answers so that they can take your advice without paying for it. So your solution should provide value, but have a few critical implementation steps missing. Also it’s important to explain the benefits. Make sure the audience knows what they will gain by using your solution.
    3. Provide a call to action. Make sure you audience knows what to do next. Is it to go to your website? Then don’t leave it to chance, have your URL printed on paper and handed to the audience as they leave the room.

Additionally following this flow will make your presentation easier to build. Simply take the first heading, let’s call it “industry problems”, and write out 2-3 key points, then do the same for the other two sections. Finally under each point provide evidence to back up your argument.

Selling doesn’t need to be tough, like everything in life you just need the paint by numbers formula. So now you have it what are you waiting for, get going!

Avoiding Credit Card Lawsuit With Debt Negotiations

If your creditor is on the verge of filing a credit card lawsuit against you and you do not want to take the case all the way to court, you can save yourself and the other party all the trouble by simply negotiating debt settlement. Debt negotiation is one of the easiest way to get out of debt. However, there are also certain risks involved when negotiating with creditors and these risks will only lead to more problems if you are not careful. Some creditor will try to scam delinquent debtors to squeeze as much money as they can from the negotiation and will often use the credit card lawsuit as a bait.

In this article, we will discuss tips on how to successfully negotiate with your creditor and avoid credit card lawsuit.

Junk Debt Buyers

Dealing with a junk debt buyer is more complicated as opposed to dealing with original creditors because the former will do what they can to take advantage of the situation. In fact, cases wherein debtors paid money for debt negotiation that never took place! So the unknowing debtor thought all’s well with the case when all the while, his or her account was accumulating penalties without her knowledge. So when negotiating a deal with junk debt buyers, make sure everything is done in writing.

Debt Negotiator

Many debtors tend to not ask all the right questions when they are dealing with a company hired by the creditor to conduct the debt negotiation. Always ask questions when things are unclear to you and make sure you let the negotiator know that you are paying attention to the stuff he or she says. In addition, make sure you are always updated on the progress of the negotiation.

Original Creditor

It is within your rights to negotiate a settlement deal with your creditor in order to avoid credit card lawsuit. Unless you need assistance, there is no need for a third party negotiator. If you can hire an attorney to negotiate the deal for you, do so. Lawyers are well versed in negotiations and are bound by an ethical code of conduct. However, if you chose to do things on your own or through a third party negotiator, just make sure you play an active role and get everything done in writing. You cannot expect eve your original creditor to stick by what they say and not go on with the credit card lawsuit.

Why Be Pre-Occupied? “Just Being Present” – Part 2

Being in the lion’s pit of life is interesting at times, isn’t it? This is real tongue-in-cheek stuff. One day or even one afternoon can present so many opportunities to become waylaid with worries, fears and anxieties… enough to last the rest of the day, and into the next, easy!

But, this is where control over the mind and our mental processes can come to our rescue.

Recently, I had the privilege of reading an extraordinary piece of wisdom titled, “Practicing awareness in everyday life.”[1] It’s all about the subject of awareness; the skill of staying in the present. The author says it’s the most important skill that we could acquire.

The issue is about how much of our awake time we spend partially or completely distracted from our present activities, because we’re focused on the past or future–”neither of which exist.”

As we experience life, there are so many things that have just gone or are about to hit us that consume our ordinary thinking. This leaves us drained of the attention we could place in the present. No wonder we struggle to listen to people properly half the time.

This subject is all about staying ‘in the truth.’ It’s about sticking with our senses and what they tell us to feel, in the moment. We’re told to focus, particularly around decision-making, on what we’re actually thinking, feeling, saying and doing–that is, we need to be intimately aware of ourselves.

Even simple tasks such as brushing our teeth should require all our ‘manual’ attention. The objective here is to train the mind to think manually, and resist our preponderance to go into mental autopilot. We should “practise awareness until we can operate ‘automatically on manual’, so we can choose to ‘manually go to automatic’.”

What this means is once we’re trained to be aware at will, we then have the ability to become more competent over our attitudes; we become ‘attitudinally competent.’ We can then screen out the unhelpful emotional distractions, scheduling our focus on these for times when we wish to deliberately reflect on the past and plan for the future. We effectively hold the moment (emotionally) and deal with it at a predetermined time later.

We should become adept at being a silent observer of ourselves, being attuned to our thoughts, feelings, words and actions. There is no more basic a goal for a person to have than to become self-aware, and that continually so.

We must resist allowing our minds to wander and meander in undisciplined ways; sure, when we watch a movie and want to relax, a free mind is fine; but truly, do we think an unfocused mind dribbling through the immediate past or near future is helpful? It can’t possibly be and “running of ‘old part-fiction movies’ is insanity.”

Reflection and planning must be restricted to “fully truthful” aspects. We need to determine what truth there is, sifting out the innuendo and assumptions.

So, let’s get to work on not being pre-occupied mentally and simply stay in the moment practicing awareness. Even during so-called stressful times, we’ll benefit from the fresh perspective and strength that comes as a result.