Business Presentations – How to Sell From the Platform

Business presentations are essentially about selling. Selling ideas: maybe you get people to change their behaviour, or give you an investment, or reverse a policy. Either way; getting an audience of business executives to buy requires a clear argument, and that requires a clear structure. Read on to get the formula.

Selling ideas in a presentation setting is much like selling face to face, your audience goes through a process of being dissatisfied, they recognise the benefits of change, and then you point them in the direction of a solution.

Taking clients through this sequence requires a highly structured process. One that is not well understood by many business presenters, though those that do understand and use it, sell more, quicker, and with less stress.

The process of selling complex ideas via a presentation is a three step system. In step one, the presenter should spend time developing the problem, in step two the solution is explained, and finally step three involves making specific recommendations and a call to action. Here’s what each step looks like in more detail.

    1. Develop the problem. This stage is essential because you first have to make sure that the audience understands why they need help. Isn’t it the case that if you offered cough medicine to someone who was well, they’d be likely to refuse it? But point out that they look a bit feverish and you may have a buyer. That’s exactly what you are doing in this stage; metaphorically pointing out that your audience might be ill. How you do it is to use case studies, examples and data to get agreement, both on the types and size of problems in your chosen topic.
    2. Show the direction of the solution. Note I have said direction of the solution, you don’t want to give away all the answers so that they can take your advice without paying for it. So your solution should provide value, but have a few critical implementation steps missing. Also it’s important to explain the benefits. Make sure the audience knows what they will gain by using your solution.
    3. Provide a call to action. Make sure you audience knows what to do next. Is it to go to your website? Then don’t leave it to chance, have your URL printed on paper and handed to the audience as they leave the room.

Additionally following this flow will make your presentation easier to build. Simply take the first heading, let’s call it “industry problems”, and write out 2-3 key points, then do the same for the other two sections. Finally under each point provide evidence to back up your argument.

Selling doesn’t need to be tough, like everything in life you just need the paint by numbers formula. So now you have it what are you waiting for, get going!

The Best Window Coverings For The Man Cave

Window treatments can play an important role in creating the perfect atmosphere for your man cave. The best window treatments will depend on your individual needs and preferences, but some options worth considering include blinds, shades, curtains, and drapes.

Curtains: Choose a heavy fabric that will block out most of the light and provide privacy.

Curtains in Sydney are a great option for a man cave, especially since there are so many options in terms of fabrics, textures, colours and prints. A man cave is all about comfort and relaxation, so choose a heavy fabric that will block out most of the light and provide privacy.

Fabrics such as velvet or chenille will be perfect, and you can even choose a fun print or pattern to add some personality to the space. Be sure to hang curtains high enough so that they don’t interfere with the activities taking place in the man cave.

Blinds are another great option for window coverings for a man cave, and some suitable types of blinds include:

Roller blinds: these are perfect for man caves as they can be pulled up to let in natural light or lowered to provide privacy and darkness. They come in a range of colours and textures, so you can find the perfect match for your man cave.
Vertical blinds: these are also great for man caves as they can be drawn to one side or the other, depending on whether you want more light coming into the space or not. Vertical blinds in Sydney: Honeycomb Blinds in Sydney come in a range of materials and textures too, so you can find the perfect ones for your needs.
Wooden Venetian blinds: Wooden Venetian blinds are a classic choice and will give your man cave a warm and rustic feel. You can get them in a range of colours and finishes to match your existing décor. Wooden blinds are a classic choice that can be stained or painted to match any colour scheme of the man cave. They provide privacy and can be opened to allow natural light to enter or closed for darkness.

Shades are very similar to blinds and come in a range of materials, colours, and styles. They are a good choice for the man cave as they provide privacy and can be opened or closed to control light levels.

There are several different types of shades available, including vertical, Roman, honeycomb, and roller shades. Roller shades are a great option for the man cave as they come in a wide variety of textures and patterns that can add some interest to the space.

Wooden shutters offer a traditional look and can be opened or closed to control the amount of light and air coming into the room. They are a good choice for the man cave as they can be customised to match the décor of the space.

PVC plantation shutters are an especially good option as they are durable and easy to clean. They are also moisture and heat resistant, making them a good choice for the man cave. Shutters can be made in any texture you like, especially faux wood shutters, to give your man cave a unique look.

Fabric Panels Fabric panels can be hung from the ceiling or attached to the wall to create a unique look for your man cave. Panel glides are a very popular type of fabric panel. They are made of two panels of fabric that overlap and slide along a track, allowing you to adjust them as needed.

Panel glides come in a variety of fabrics and colours, so you can find the perfect ones for your man cave. They also provide privacy and insulation from the cold or heat. You can also get them made in prints to match the interior of your man cave.

When it comes to a man cave, it is important to decorate it according to your personal style and preferences. This means choosing the right window treatments is essential. You also need to consider the cost. If you don’t want to spend a lot on your window treatments, then panel glides are a great option. They’re affordable and can be easily installed by yourself.

Other window treatments that might work well in a man cave include roller shades, roman shades, or wood blinds. However, it ultimately depends on your individual preferences and the look you are going for in your man cave. Make sure to take into account the size of the room as well as any special features (such as a large window or a bay window). With so many options available, it’s easy to find the perfect window treatments for your man cave!

So, whether you are looking for ways to let in natural light or darken the space, there are plenty of window treatments that will work perfectly for your man cave. So, why not take a look at some of these options and see what would work best for you?

Why You Should Not Memorize the Body of Your Speech Or Presentation

At a workshop I was holding in Toronto, one of the participants proceeded to deliver part of a rote, memorized persuasive presentation. This man, who I will call Bill, told us that he was a ‘professional’ speaker and that his presentations lasted 90 minutes. Luckily for us, he was only allowed to speak for 8-9 minutes; however, it took just 5 minutes of his memorized script for the attention of the group to begin to fade, as their eyes glazed over.

What was so interesting about Bill’s delivery was that at one point, he forgot a word. He then looked up to the ceiling, trying to capture the word. It was at that moment, and at that moment only, that he sounded and looked natural.

If you memorize your presentation or your speech, you are bound by the memorized word. Public speaking has, as one of its two fundamentals terms, the word speaking. The premise is that you are to talk to your audience, not at them. If you deliver a memorized script, you are not talking to or communicating with your listeners, you are performing. In that sense, you are acting.

The difficulty with memorization is two-fold:

1. If you forget where you are, you will have much more difficulty recapturing your thoughts. With memorization, there is a different thought process involved than in speaking around notes, a PowerPoint presentation or slides. In the latter, you have bullet points pointing you in the right direction. If you forget where you are when playing the piano, for example, it is quite possible that your fingers will continue to play even if your mind goes blank. This only happens, however, if you know the musical selection inside and out. Why the same does not hold true for memorization in speaking, however, is because the words will not come out of your mouth if you have forgotten what comes next.

2. The other problem with memorization is that you do not sound natural. Your delivery is much like that of the telesales people who phone you with their memorized script, trying to sell you something. What is fascinating about their approach is that they have no desire to communicate with you. Their role is to spit out a pile of words, trying to force you to listen and never once showing an interest in your response. Trying to politely end the conversation is near to impossible; and, sometimes the only way to tell them you are not interested is to hang up. Much the same is happening to the delivery of the memorized speech or presentation. It does not allow for your awareness of your audience’s reaction to you.

There are times when memorization is a must in public speaking. The body of your speech or presentation is not one of them.