Why You Should Not Memorize the Body of Your Speech Or Presentation

At a workshop I was holding in Toronto, one of the participants proceeded to deliver part of a rote, memorized persuasive presentation. This man, who I will call Bill, told us that he was a ‘professional’ speaker and that his presentations lasted 90 minutes. Luckily for us, he was only allowed to speak for 8-9 minutes; however, it took just 5 minutes of his memorized script for the attention of the group to begin to fade, as their eyes glazed over.

What was so interesting about Bill’s delivery was that at one point, he forgot a word. He then looked up to the ceiling, trying to capture the word. It was at that moment, and at that moment only, that he sounded and looked natural.

If you memorize your presentation or your speech, you are bound by the memorized word. Public speaking has, as one of its two fundamentals terms, the word speaking. The premise is that you are to talk to your audience, not at them. If you deliver a memorized script, you are not talking to or communicating with your listeners, you are performing. In that sense, you are acting.

The difficulty with memorization is two-fold:

1. If you forget where you are, you will have much more difficulty recapturing your thoughts. With memorization, there is a different thought process involved than in speaking around notes, a PowerPoint presentation or slides. In the latter, you have bullet points pointing you in the right direction. If you forget where you are when playing the piano, for example, it is quite possible that your fingers will continue to play even if your mind goes blank. This only happens, however, if you know the musical selection inside and out. Why the same does not hold true for memorization in speaking, however, is because the words will not come out of your mouth if you have forgotten what comes next.

2. The other problem with memorization is that you do not sound natural. Your delivery is much like that of the telesales people who phone you with their memorized script, trying to sell you something. What is fascinating about their approach is that they have no desire to communicate with you. Their role is to spit out a pile of words, trying to force you to listen and never once showing an interest in your response. Trying to politely end the conversation is near to impossible; and, sometimes the only way to tell them you are not interested is to hang up. Much the same is happening to the delivery of the memorized speech or presentation. It does not allow for your awareness of your audience’s reaction to you.

There are times when memorization is a must in public speaking. The body of your speech or presentation is not one of them.

How To Negotiate A Car Lease!

You have decided to lease, you’ve seen those great ads in the newspaper and you are ready to head to the dealership to get that deal!

WAIT!!!

You might be able to save quite a bit of money by knowing what you can negotiate and what you can’t.

First, know that the term of the lease (how long the agreement), the limit on miles, and the interest portion of the lease are formulas set by the leasing agent. Although you might have some choices, these items are set by the company.

Also, the residual value of the car, (how much the car is worth at the end of the lease-measured in percentage), is set by the agent. The higher this amount, the better for you! 50% or above is considered excellent!

However, what is not commonly known is that you can still negotiate the sticker price just as you would if you were buying a new car! Sometimes the salesmen won’t tell you this if you don’t ask! Don’t let them tell you that because the car is leased, its price is set in stone! Just as if you were buying a car, find out the invoice price online or the dealer profit margin for that particular vehicle in which you are interested, and begin negotiating up from the invoice price. You’ll do much better to do this than if you negotiate down from the MSRP.

When leasing, the MSRP is referred to as your Capital Cost and after you have negotiated down, you’ll have an adjusted Cap Cost or Net Cap Cost. You can further reduce your Net Cap Cost by negotiating your trade in if you have one.

Some fees such as the acquisition fee (an up front fee that ends up in your Cap Cost) are non negotiable, as are licensing and registration fees. Document fees are often set -but you can always ask if these seem unreasonably high.

Before you are really ready to negotiate, you should know exactly what vehicle you are looking for, including the package, trim and options you want so that you are comparing apples to apples.

Know your terminology so that you can bargain as an informed shopper!

When you are really ready, an excellent option is to send out an email to 7-10 area dealerships asking for the full information on the terms of the lease, their best Cap Cost and to disclose all fees and interest rates (known in leasing as the money rate). When they know that you are informed it is harder for them to hide some of the information. When you get your best offers, then you can talk to them or continue to negotiate by email. KNOWING how to negotiate a car lease gives you the confidence to save up to thousands over the term of your lease.

How SMS API Integration Can Improve Your Business Communications

Communication is the key, be it maintaining a personal connection or growing business relationships. Maintaining seamless communication with customers has become even more important today as the competition is at an all-time high. Therefore, having an SMS API has become more of a necessity. An SMS API allows businesses to integrate SMS gateway into existing business software. With quick messages, you can update the customers in real-time which is important for targeting marketing. There are several other advantages of SMS API Integration that can help you improve your business communications.

1. Higher Visibility and Tracking
An SMS API can considerably enhance visibility in your communication efforts. It does so by facilitating message tracking through real-time delivery receipts. Through on-spot delivery receipts, you can fix any anomaly in case of non-delivery.

It also has a tagging feature that informs your application of a suitable outbound message that befits any given response. This is especially important for transactional messaging applications where you have to streamline ongoing communication response times.

2. Better Efficiency In Operations
SMS APIs enable great efficiency by reducing the need for manual intervention. With the help of SMS API, you can automate text messaging that ensures your communication rolls out as planned. For commercial purposes where you have to send similar messages regularly, an SMS API could be a lifesaver.

It saves you from the monotonous job of mechanically sending these messages to hundreds, sometimes thousands, of recipients. For more time-sensitive messages, you can also schedule the message so that the customers receive the messages at a strategic time that invokes action in them.

3. Fast and Secure Delivery
SMS API ensures a quick and safe distribution of text messages to a large number of people. As the SMS API provides direct access to the SMS gateway, you can get the advantage of direct access to enhanced speed and security.

A good SMS API provider, such as mTalkz in India, allows you to have a very secure and reliable connection between your system and the service provider. It does so by ensuring that your messages are sent over a secured internet connection.

4. Better Focus on Other Tasks
One of the most important yet the least talked about advantages of SMS API is that it saves a lot of time and energy. When the marketing department is relieved of the monotonous task of sending bulk messages daily, they are in a better position to devise new and more effective marketing strategies.

The time and energy saved from messaging can be invested in other important marketing activities. In addition to that, automation of SMS reduces the chance of error which could prove to be very detrimental for the goodwill of the organization.

5. Integration with Business System
The SMS API works across your business applications and platforms. It integrates the business functions by enabling you to manage your messages from a single interface. This unified experience provides a more integrated and cohesive communication that eliminates the chances of error or miscommunication.

This ease of integration is very fruitful for ensuring seamless communication with the customers. This is because the single interface of an Bulk SMS API is very user-centric. It puts everything in one place so that you can easily access all the important information without going back and forth on different apps. It also gives you a clear picture of the impact that your communication strategies are leaving on the business’s goodwill and profits.

Hence, we see that although new communication technologies are emerging every year, SMS still enjoys the reputation of being the most easily accessible channel to connect with present and potential customers. Therefore, as a business owner, you should prudently invest in a competent SMS API service provided by a renowned mobility service provider.